As a landscape photographer, you may often think about this question: What is the best way to sell my landscape photos?
Just shooting landscape photographs is not enough. You will also need to be able to sell them to generate income. Finding the means, however, can be quite challenging, especially if you’re just starting off. This article will talk about the best ways to sell your landscape photos.
How to Make Money With Landscape Photography
Landscape photography is one of the most popular genres of photography. This also means that it has a lot of competition. Being organized and creative, however, can help you separate yourself from the rest, and catch the attention of the right people. Once you are on the radar for your landscape photography, you can make money from numerous platforms.
The most popular ways to make money with landscape photography are the following.
- Produce prints of your images that you can sell to customers
- Commissioned works from clients
- Selling as stock images on numerous platforms
Best Ways to Sell Landscape Photos
1. Create an Online Store
If you already have a well established online portfolio, you can integrate it with an online store as well. This way you cut out the middle-man and sell directly to your customers. This gives you flexibility in pricing, and there is no need to pay a commission or fee for every sale made.
The second benefit of having your own online store is that potential customers can view your entire portfolio. More of your work will be seen by them, which greatly increases the chance of further sales!
2. Get Known (Market Yourself)
Freelance photography is hard. From capturing photographs, promoting yourself, sending invoices, and responding to customers, you must do everything by yourself. Improving your marketing strategies is crucial for more exposure. Regardless of how good your work and photography are, if people aren’t able to see it, then you cannot make any money off your skill. Just knowing the basics of marketing and promotion can go a long way in helping you receive some more recognition and exposure.
Understand how you can use social media to reach more people. Learn about capture forms and ways to send updates and newsletters to interested individuals. You can even go to a local trade show and hire a spot to promote your photographs.
You can also create engaging content on social media platforms to build customer interest as well as loyalty. If you are a gear expert, you can share content about choosing the best accessories for various types of photography and so on.
3. Stock Images Websites
Stock images websites and stock photography is thought to devalue the work of photographers. Stock photos are usually priced very low, and a large chunk of the cost goes to the stock website itself rather than the photographer. Additionally, there is no obligation to credit the photographers of stock images, which again, doesn’t work in their favor.
It is, however, possible to get a good source of income from stock photos. As long as you follow the trends and put up relevant and high-quality photographs, you’re sure to make good money. They can act as an excellent source of passive income.
4. Stay Up to Date With Photography Trends
Looking at successful landscape photographers for inspiration. Read blogs and books by some well-known figures in landscape photography. Try to understand why others rate these photographers so highly. What is that you like about their work?
When you do this exercise, you too will be able to get inspiration fro your own photography. You can then use this inspiration to set your own unique style and character to your photographs.
5. Keep Improving Your Landscape Photography
As you get better at capturing landscapes, you will get more attention from people across the world. A great picture will stand out in the eye of the viewer and is significantly easier to sell.
There are numerous guides, books, and articles that talk about how you can improve your landscape photography. Understand how you can adjust your camera settings to get the best out of it. With enough practice, you are sure to perfect the art of capturing landscapes! Over time, you will be able to purchase better gear and equipment as well, which will further improve the quality of your shots.
Now that you are aware of the best ways to sell your landscape photos, give these a try! Soon you’ll see a steady source of income from your landscape photography.