How to Create a Watermark in Photoshop

Last Updated on December 28, 2021 | In Photoshop Tutorials by Stefano Caioni 4 Comments

Last Updated on December 28, 2021

So you are afraid that when sharing your images on the Internet someone might use them?

Adding a watermark in Photoshop is a good way to prevent your photos from theft.

Firstly let me tell you that this is a topic that sparks a bit of debate. Someone like seeing a logo in the corner of a photograph, someone think it gets in the way. What do you think?

We’ll see how to make a Watermark in Photoshop and keep it as less intrusive as possible.

If done correctly, adding a watermark to your photographs is an easy way to prevent or at the very least limit other people from using your images if they are not authorized to do so. Or at least if someone is going to use it, other people are going to see who that image belongs to.

How to Create a Watermark in Photoshop

An example that doesn’t involve sharing your photos on social media could be when you want to send an image (or a set of images) to a client for feedback.

If you want to prevent them from using your photos before the job is actually done and they’ve paid for it, you can add a watermark in Photoshop a prevent any issues.

How to Watermark Photos in Photoshop

Today we’re going to see a couple of different approaches.

A text watermark is an easy and most straightforward way to create a watermark for your pictures.

In this case, you’ll save a file with your new watermark so that you can copy and paste it to future work.

A fun way to make a watermark in Photoshop is to use your logo and create a custom brush from it.

This way is a bit smarter in my opinion. With this method, you just save your watermark as a custom Photoshop brush and you will have it available in all files you create.

Related: How to Whiten Teeth in Photoshop

Step 1 How to Make a Watermark in Photoshop

Text Watermark Method

Open the image you want to watermark and create a new layer.

Add text to an image How to Create a Watermark in Photoshop
Photoshop new layer menu

With the text tool add a copyright symbol (©) and your company name or your name. It’s up to you.

How to Create a Watermark in Photoshop text tool
writing text on a photograph

That’s almost it, we’ll see where to place your watermark later.

Custom Paint Brush Method

Create a new file choosing a big resolution, you can always scale it down later. Copy and paste your logo. The optimal solution is if you have a black logo on a white background. Obviously you don’t have to create a new file, you can simply open the file containing your logo.

photoshop create new file window

Just make sure that your image size is big enough so that you can apply it to high-resolution images if needed. For smaller images, you can always scale it down. For convenience let’s say that a 1000×1000 Pixels file with 300 Pixel/inch resolution is more than enough.

Your logo 1000x1000px

Now from the Edit menu, select Define Brush Preset…

Edit > Define Brush Preset…

define brush preset menu

Give a name to your new brush so that you can find it later. Hit enter.

Done. You can start painting around with your newly made Photoshop watermark.

painting with new brush

Step 2 How and Where to Place a Watermark on a Photo

As a general rule, place your watermark in a way that doesn’t ruin your image, and doesn’t draw the attention away from your main subject.

Also, if you really need to add a watermark make sure it doesn’t get lost in the photo.

For example, if you’re sending your work to a client and it’s not yet the definitive work you could place the watermark right in the middle of the image. Let’s see how to make it less intrusive.

Otherwise, I like to see it placed in the corner and use your watermark as a signature for your images. A bit like you would see in a painting.

Placing Your Text Watermark

If you’re sending images to your clients it’s really important to know how to create a watermark in Photoshop.

In this case, make sure you send a photograph that’s still visible.

An efficient method used by many, is to apply a bevel and emboss effect and decrease the opacity for a more subtle watermark.

To position the text watermark you’ve created before:

  • Open your photo
  • Create a new layer
  • Copy and paste your text watermark
  • Apply the bevel and emboss effect
  • Decrease the opacity if needed

You can also create the watermark directly on the image without copy it from another file.

Placing Your Text Watermark on the image
bevel & emboss settings

Placing Your Custom Brush Watermark

  • Open your photo
  • Create a new layer
  • Select the brush tool
  • Now find your new brush with the watermark. It should be the last one in the list.
brush tool select
brush settings How to create a watermark in Photoshop

Now you can start painting your watermark on your new layer.

Since it’s on a new layer you can move it around, adjust the size and add a color overlay using Blending Options.

blending options menu
color overlay How to create a watermark in Photoshop

A good trick is to then change the blending mode to something like overlay for a nice and elegant effect. If you want to use a color instead, make sure you pick a color that’s present in the image to follow the color palette of the picture.

Placing Your Text Watermark

Automatically Watermark Your Images in Photoshop

Once you’ve decided what method you prefer. You can actually create actions in Photoshop and apply it to a set of images of your choice without opening each file one by one and do it manually.

The downside of this approach is that you can only choose one position for your watermark and it will be applied to the same position for all the images in your set.

final result  How to create a watermark in Photoshop


Learn how to create a watermark in Photoshop in a way that it’s not intrusive and it doesn’t decrease the image quality.

My idea is that if I upload my photos online, I am generally not scared of other people using them. I’m actually honored if I see one of my photos used elsewhere.

But I understand that everyone has different opinions and needs. There are many cases where using a watermark is actually needed, so I hope you find this short tutorial useful!

Start experimenting with the different approaches, and let me know which one you prefer.

I’d really appreciate it if you could help me to grow my readership so that I can create more tutorials like this. Share this article with your friends right now. Thank you!

[social_warfare ]


  1. Hello, I am just right now suffering with this problem – should I buy from a service the ready one or what – your article come in the best time.
    Thank you so much for your detailed enlightening ideas?

    1. Author

      Hi Laura, Thank you for your comment. I don’t think it’s necessary to buy one from a service. You can make your own watermark using Photoshop if you need. My recommendation is to keep it as simple as possible.

      If you need help creating your watermark feel free to go to the contact page and send me a message I’ll get back to you with more details and we can organize a skype call so that I can guide you through the process. ?

  2. Hi there. I am trying to make a watermark, however it will not let me include text and custom brush strokes that I painted onto the logo. Is there a way to fix it?

    Thank you,

    1. Author

      Hi Ashley, I’ve sent you an email so that I can help you with this 🙂

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