Today, an impressively large number of artists are trying to get jobs in landscape photography.
With fierce competition and new ways to mass-produce and share photos of acceptable quality, potential clients have access to a variety of free photos on the Internet or at a very low price. These images might not always be the best in the market but are easy to settle for when trying to save some money.
This is making it much harder to get these highly coveted jobs. In such a scenario, how must one try and land a landscape photography job? I think that’s probably the wrong question to ask yourself. You have a camera already and you know how to take stunning landscape photos, but you won’t find job ads for landscape photographers.
Start by asking yourself the right question. Don’t focus on how to land a job as a landscape photographer but try to find a solution to the real issue that is how to make a living with landscape photography.
This is precisely what we will cover in this article.
Related: How to Make Money as a Photographer
How to Make Money With Landscape Photography
Have a Business Plan
To begin with, it is essential to have at least two photography subjects. Yes, landscapes might be your favorite subjects to shoot, and you may not be as skilled at shooting other subjects, but the fact remains: you need to stand out from the rest.
Moreover, you have to start thinking of photography as any other business. Arm yourself with a well-thought-out business plan. This gives you a roadmap for achieving your long-term goals. You can also consider the additional value-added services that you might offer.
Create an Online Portfolio
Clients are always on the lookout for the best, but it’s hard for them to make an assessment if they have nothing to look at. They are also afraid of working with someone who doesn’t have a good reputation. Nothing shows reliability like a portfolio does.
Showcasing your work in the form of a portfolio is also one of the best ways to grab a potential client’s attention. You can use a website for this purpose. Several times, even if a client doesn’t hire you, they may pass on your portfolio to others in their circles, and that can land you a job. Never underestimate the power of a well-made online portfolio!
Have a Social Media Presence
When trying to create a social media presence, especially on Instagram, it is imperative that you do something to rise above all the noise that comes along with it. A sure-fire way to show that you are the cream of the crop is to have a personal brand. Don’t be random with your posts. Try to follow a particular style, and stick to your brand.
This also makes life much easier for you, because creating a brand will give you direction. This prevents you from wasting time on fads and trends and looking for clients in the wrong places. It is also worth taking some time to understand how the Instagram algorithm works, and figuring out which of your posts do well. If you want to thrive on a platform, you better understand how it works thoroughly!
Learn Where and How to Sell You Landscape Photography
Once you have a business plan and a platform you want to work on, the time has come to decide how you plan on selling your photos online. There are several ways to sell your photographs online. They are as follows:
- Starting your own online store
- Selling photographs to magazines and websites
- Selling prints
- Getting commissioned by a client
- Stock photography websites like Adobe Stock, Shutterstock, 123RF, Dreamstime
Depending on where you plan on selling your photos, the way you capture your photos may differ. For instance, if you’re trying to sell to a magazine, you might have to capture people in the landscape shot, to showcase an experience. However, when photographing for prints you will have to think of what might look good when put on display.
Landscape Photography Jobs: Find Your Style
Finally, it is probably the most important to find your voice. There is no better way to stand out from the crowd than by having your own unique style. It makes your photographs instantly recognizable. Think of all the greatest photographers to grace the planet.
Why is it that we remember them? It is because their interpretation of the scene was unique, the way they took a shot was unlike anyone else. It was their style that set them apart. Be sure to find your own style. This is the best way to have clients lining up waiting for a slice of your skills.
Related: Find Your Photography Style
Let’s face it – landing a contract or full-time job in landscape photography is not a simple task in a hyper-competitive market. We hope this article has given you more clarity on how you should proceed. Follow each of these steps zealously, and before long, you are certain to bag that dream landscape photography job.
Stefano Caioni is a photographer from Sydney, Australia. Founder and editor of Pixinfocus, his passion for photography helps him explore new places and live new adventures. Thanks to photography he reconnected with the outdoors and was able to travel the world and take photos of some of the most beautiful places on Earth.