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As we approach the start of a new year, it’s always exciting to look at the photography trends for the year ahead.
Staying ahead of top photography trends helps your work look fresh and modern. It’s important to incorporate trends into your existing style seamlessly. Otherwise, most likely your images will end up looking exactly like everyone else’s.
The following trends will define photography in 2020.
Photography Trends: Styles to Watch in 2020
The photography trends that will dominate wedding photography in 2020 include:
- professional engagement shots,
- other pre-wedding event shots,
- unplugged ceremonies,
- first-look photos (i.e., when a bride sees the groom for the first time on the wedding day),
- aerial drone photos,
- documentary-style photos,
- and physical wedding books.
The product photography trends that will dominate the industry in 2020 include increased use of mobile devices for both photo and video, increased general use of video to display products in motion, 360-degree photography, natural backgrounds (as opposed to studio shots), and vivid backgrounds that make the products pop.
Color Photography Trends 2020
A significant number of advertising campaigns today reflect non-conformist art styles of the past. Post-modernist design elements come together with multiple art movement references, including pop art and still life.
As also reported by Stock Photo Secrets here, Classic Blue will be the color of the year for 2020.
But also, Miami Pastel is extremely popular and is often paired with Pantone’s Living Coral, Greenery, Radiant Orchid, and Emerald.
One of the defining characteristics of the millennial generation is an embrace of a minimalist lifestyle. Constantly decluttering and striving to create a simpler, more affordable and more simplistic way of life is key for many millennials. A pale blue color palette reflects this lifestyle perfectly and is on the rise for 2020.
Drone photography is now widely available to the masses.
The best drones have become more affordable and it has never been easier or more affordable to pick up drone photography. From real estate photography to landscape photography to wedding photography, drone photography is an asset for almost every type of photography.
Becoming a master of it in your field is a great way to set yourself apart from the crowd and create images your competitors aren’t offering. For hobbyist photographers, drone photography is simply a lot of fun and will add a new creative angle to any photo outing.
Embrace Smartphone Photography
Over the past decade, smartphone camera capability has far surpassed what anyone would have predicted when smartphones first became mainstream.
With a top-of-the-line smartphone, a basic understanding of manual camera mode, and experience with standard photography techniques (i.e., leading lines, rule of thirds), the photos you produce with your smartphone are often very similar to the photos you produce with a mirrorless or DSLR camera, especially when viewed on a small screen.
While DSLRs aren’t going anywhere anytime soon, they are becoming more of a niche segment of the camera market. Even if you’re an avid DSLR photographer, it’s worth embracing smartphone photography.
You always have your smartphone with you. Making the most of your smartphone photos ensures you never miss capturing a small moment with your family in crisp detail.
The age of smartphone photography has also significantly upped the video game. Regardless of your photography field, adding video to your range of skills is sure to improve your marketability as well as your overall reach online.
For example, Instagram users expect accounts they follow to include regular video content in both the main feed and stories. The more high-quality video you provide, the better the engagement you’ll have with your followers.
Similar to smartphone photography, dedicated video cameras aren’t going anywhere any time soon. But you should embrace your smartphone video tools and learn how to create and edit the best videos you can, right on your phone, particularly for social media purposes.
Photography Trends: Selfie 2.0
There is more pressure than ever for brands to appear both creative and curated. Brands are expected to establish a personal connection with their customer base.
As part of this personal connection, they’re expected to display a high level of transparency.
It’s important to include regular selfies and self-portraits in social media accounts. You must do so with care, so that they’re tasteful, are in line with the brand, and don’t reveal more than they should.
What photography trends are you most excited about for 2020?
Do you have any tips for incorporating new trends into your existing style?
Stefano Caioni is the founder of Pixinfocus. His passion for photography helps him discover new places and live new adventures.